Almond Pay; Redefining digital payments across Africa

Payments should move at the speed of intent — not cards, banks, or clunky middlemen. Almond Pay set out to make digital payments simpler, faster, and more inclusive by removing the heavy reliance on traditional card-based systems. My role was to help translate that vision into a clear, trustworthy product experience users could understand and adopt.

Product Design
Web app
fintech
Almond Pay app case study cover
01/ Payments without the card dependency

What Almond Pay is about‍

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Almond Pay is a payment bridge designed to help users and businesses move money seamlessly without depending solely on cards. The product aims to connect banks, users, and businesses in a way that feels effortless, secure, and modern; especially in markets where payment friction is still very real.

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This project focused on shaping how Almond Pay communicates trust, clarity, and ease of use through design.

Role
Lead Product Designer
Duration
6 weeks
Deliverable(s)
Full website, web and mobile app
Tools
Figma, Prototyping, Lottie, User Research
Almond Pay app challenge overview
02/ What makes people trust a payment app

Understanding the real problem

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The first step was stepping back from features and focusing on perception.

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Research and discovery were guided by:

  • Reviewing how users interact with existing payment platforms
  • Studying trust signals used by successful fintech products
  • Mapping user concerns around security, speed, and reliability
  • Internal discussions around business goals and growth plans

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One insight stood out: users don’t want to learn payments — they want payments to disappear into the background.

Almond Pay app research and discovery
Almond Pay app research board
03/ Designing calm, credible money flows

Designing for trust and clarity

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Visually, Almond Pay needed to feel modern, stable, and credible.

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My design decisions focused on:

  • Clean layouts with strong hierarchy
  • Calm, confident color usage
  • Clear typography that supports readability
  • Consistent components that reinforce reliability

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Nothing about the design needed to shout. Payments work best when they feel calm and predictable.

Almond Pay app design direction
Almond Pay app solution overview

Some of my favorite screens

Almond Pay app featured screen 1

Landing experience

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Helping users understand the product fast

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The landing experience explains what Almond Pay does, who it’s for, and why it matters — all within the first few scrolls. No buzzwords, no guessing.

Core payment experience

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Making transactions feel effortless

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The core flows focus on speed, clarity, and reassurance. Users know what’s happening, what’s next, and when an action is complete.

Almond Pay app featured screen 2
Almond Pay app featured screen 3

Business-focused use cases

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Designed to scale with growth

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The experience supports businesses looking to integrate Almond Pay into their payment stack, with clarity around benefits, use cases, and next steps.

04/ Confidence first, features second

Final thoughts & what I’d improve next

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Designing for payments isn’t about flash — it’s about confidence.

Almond Pay’s experience is built to feel dependable first, and powerful second. That balance is what turns curiosity into usage.

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With more time, I’d explore:

  • Deeper onboarding flows
  • More interactive education around payment flows
  • Expanded dashboards for business users
  • Additional trust signals as the product scales
Almond Pay app results overview
Almond Pay app additional screen 1
Almond Pay app additional screen 2
Almond Pay app additional screen 3
Almond Pay app additional screen 4

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Joswell Ledger desktop dashboard shown with the mobile Home and Approvals screens